Evaluation Question 3

What kind of media institution might distribute your media products and why?

Distribution: The spread of printed material, especially copies of newspapers or magazines, among readers. 

Media institutions: Organisations that are responsible for the production, marketing, distribution or regulation of media texts; they are business structures that produce media texts and regulate and structure all media activities.

After establishing these definitions I realised the importance of choosing the most suitable institution, as their power to distribute my magazine would ultimately decide on the success it has, so I therefore went on to researching the many media institutions available. 

• Hearst Magazines UK is responsible for publishing magazines such as Elle, Digital Spy, Red, and SugarScape; as it has promoted many respected magazines it gave me confidence that it would provide a professional service. However, the fact that Hearst has not published a music magazine specifically before suggests it would not have as much knowledge on how to promote one like mine so successfully. 

• Immediate Media Co. - Formerly BBC Magazines, has published some of the UK's most famous magazines including Radio Times, Good Food and Top Gear. Although it has promoted music magazines such as Top of the Pops and BBC Music, the fact that the BBC mainly focuses on companies within its own organisation and programmes suggests it would not have been a particularly good choice.

• Development Hell Ltd. an independent media company that was based in Islington, London already has previous successes with leading international dance music magazine ‘Mixmag’. Because of this reason, I decided to work with and pitch to this company.

My magazine pitch to Development Hell Ltd.