Questionnaire - Results

Above are the results from my questionnaire that I created on surveymonkey, which I have presented in pie charts and taken screen shots of the last two, as they are harder to transform into this style of graph. Also, by doing this it allowed me to see the percentage of answers, making it clearer to establish the largest vote for each question. I mainly aimed this questionnaire at my target audience of young adults and teenagers, as it appears that over 50% (68%) fitted into this age range. However, I included people over the age of 21 to participate as to gain a range of responses and possibly more views that I can take into consideration. 

I firstly asked whether or not Pop-Rock music was something that interested them, and gained a mostly positive response with 67% of people answering 'yes'. Upon further investigation I found that among these 67%, many fell into the category of my target audience as they were below the age of 21. Furthermore, those who replied 'no' were those who were over the age of 21. From this I can conclude that although there were some who did not find interest in my chosen Pop-Rock genre, those who did remain in my target audience of younger people, giving me confidence that I have selected an appropriate genre for my magazine. Next, I asked which of the Masthead names worked best with this Pop-Rock genre, and the vote clearly went to 'Fusion', which I can't help but agree with working in a music magazine. I can now take this into consideration and contemplate using this as my final title. I can also see from the feedback that most people would be willing to pay between £2.00-£2.50 maximum, so I will also bear that in mind when displaying the price of the magazine on the front cover. 

Most people (21/25) voted for articles on their favourite artists being an important factor that persuades them to purchase music magazines, so I will therefore try and make my double page spread as appealing as possible to make people want to read it in this way. The next important factor was that of images, with 11 votes out of 25, which encourages me to take care with the pictures I take and choose to use in my magazine, as they grab the target audience's attention right away. The last question I included as primary research for the type of artists I could incorporate into my magazine such as The Script, Coldplay, and John Mayer, and this questionnaire confirmed that they will appeal to my target audience. 

Finally, perhaps one of my favourite questions was to investigate what appeals/doesn't appeal to people about my chosen genre. Looking at the responses I can see that most people within my target audience found Pop-Rock music to be catchy, diverse, fun, memorable and interesting, which inspires me to create a magazine that captures all of these key ideas. 

Overall, I'm very happy with the results of my primary research, as they have, and will continue to help me throughout the creation of my music magazine, and have given me a further insight into the view of my target audience and reader.