Sunday 14 October 2012

Poster Deconstruction Task.

Task: Present a deconstruction of a poster of your choice. 


In a recent presentation I completed a deconstruction of the movie poster for 'Taken'. I received the following feedback: 

"Firstly, it was very impressive you applied the new terminology of Z read, having only just learnt it, well done! I really like your link to the James Bond poster, now try to consider why they have done this. What might this suggest? This was a very detailed presentation, which certainly looked closely at the poster. Well done for considering the writing and linking it to the poster."

Target/s:
  • Keep up using the terminology. 
  • Consider how this poster may pose a problem for the reader - he has the makings of a bad guy, but we know it's his daughter who is missing.
  • Why is it symbolic there is a single man in the foreground?

 Task: Present a deconstruction of the NHS quit smoking advert.


In another presentation, this time on a poster for an NHS smoking campaign, I was given more feedback:

"Hannah, this was another excellent piece of analysis - well done! You made some really insightful comments about the set up of the picture - particularly the way the background forces the woman to be even more in focus - now consider why they wanted this to be the case. Good thoughts on why the advertisers used this idea; I agree it was probably a shock tactic."

Target/s:
  • Keep up the excellent level of analysis.
  • Start to consider why an advertiser would want to use shock tactics - who does this appeal to?
  • Consider who this poster is actually aimed at - the smoker or their family?


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